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“Travellers are increasingly looking beyond conventional leisure programmes and itineraries and actively seeking out atypical experiences that deliver a true taste of local culture. This growing trend is now on the radar of the region’s tourism chiefs as destinations face increased competition for their share of the more traditional travel segments and are increasingly looking to diversify their proposition into new and niche markets which require product differentiation and innovation,” said Simon Press, Senior Exhibition Director, ATM.
ATM 2017 will integrate the experiential theme across all of the show verticals and activities, including focused seminars and roundtable events, featuring dedicated exhibitor participation.
ATM 2017 will build on the success of this year’s edition with the announcement of an additional hall as Reed Travel Exhibitions looks to add to its record-breaking achievements earlier this year.
One new feature is the Chief Information Officer Summit and ATM 2017 also welcomes back the UNWTO & ATM Regional Ministerial Summit as well as other popular features’ such as the Leaders Breakfast, Global Stage, Wellness and Spa Lounge, Travel Agent Academy, Buyers Club and the Bloggers speed networking events.
Source: travelnewsdigest.in