Ovation Travel Group’s high-touch service attracted not only a growing client base to the agency but a corporate suitor. It has now found a new home as a division of American Express Global Business Travel (Amex GBT), which announced the acquisition of Ovation this month.
The marriage brings together two major travel sellers: Amex GBT is No. 3 on Travel Weekly’s 2020 Power List, with $34.1 billion in 2019 sales. Ovation is No. 15, with 2019 sales of $1.6 billion.
Andrew Crawley, Amex GBT’s chief commercial officer, said GBT has a strategic agenda to identify client segments where its value proposition is lacking. Ovation filled one of those areas, specifically within the small- and medium-enterprise category.