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‘Go Beyond’ showcases handpicked holidays with over 25 destinations. Rajeev D Kale, President & Country Head – Leisure Travel & MICE, Thomas Cook (India) Ltd, said, “With our ‘Go Beyond’ itineraries, Thomas Cook India takes the Indian traveller’s holiday experience a notch higher. The idea is to add a personalised and unique touch to holidays, to ‘Go Beyond’ standard cookie-cutter vacations.”
Thomas Cook has also launched ‘Silver Breaks’, a holiday plan designed specifically to cater to the senior citizens. Law & Kenneth Saatchi & Saatchi has conceptualised and created films for those who are ‘Never too old to Travel’. The commercials have been produced by LightBox films and will be aired in cinemas, on TV and digital mediums.
Speaking about the campaign, Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, “Silver Breaks is…a great service for those who really need the care and comfort while travelling alone or to unfamiliar places especially at an age when everything becomes a challenge. With easy paced itineraries and an attractive value, we are encouraging people to travel the world, no matter what your age is.”
 Ltd, said, “With our ‘Go Beyond’ itineraries, Thomas Cook India takes the Indian traveller’s holiday experience… "Pin It")
Source: travelnewsdigest.in