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Some of the key trends observed are,
• A growth of over 36% company-wide, across domestic and international travel, has been witnessed by Thomas Cook India this festive season.
• Last minute bookers have been the key drivers of Thomas Cook India’s growth, with about 60% of the customers having transacted between a 15-45 days window with only 15% travellers having booked their holidays more than 45 days prior to departure.
• In international travels, short hauls have continued to be popular, with Thailand leading the way, closely followed by Sri Lanka, Singapore, Dubai, Maldives, Hong Kong-Macau. The company’s Sri Lanka ‘Ramayana Trails’ have seen a strong uptake due to the festive elements and heritage seeing apt sync for the Dussehra-Diwali period.
• With IATA’s report highlighting a 23.2% increase in the domestic aviation market in August, Thomas Cook India has witnessed a significant uptake for destinations favourites like Andaman, Kerala, Himachal and Bhutan.
• The increased demand from Tier II and Tier III markets has played a significant role in the festive growth at Thomas Cook India, followed by mini metros like Pune, Chandigarh, Ahmedabad, and Hyderabad. Destinations such as Himachal, Bhutan and Nepal witnessed the highest demand from the South market, whereas West and North markets showed a significant growth of over 40% to Andaman. West and South markets contributed about 65% making it the key source market for Thomas Cook India’s growth in travel in this festive season.
Commenting on the festive season, Rajeev D Kale, President & Chief Operating Officer – MICE, Domestic & Sports Tourism, Thomas Cook (India) Ltd said, “Spurred by a burgeoning economy that has vastly improved their spending power coupled with declining airfares, Indians have emerged as the newest globetrotters. Leveraging the festive season and the Indian consumer’s strong hunger for vacations, our teams at Thomas Cook India had designed special packages at exciting price points to enable Indian travellers to celebrate their favourite festival at dream destinations- with their loved ones.”
Source: travelnewsdigest.in