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While the Thomas Cook ‘One Currency Card’ offers a strong USP of a single load currency (USD) and zero cross currency conversion charges, across the world, The Thomas Cook Borderless Prepaid Card empowers travellers with the option of loading eight currencies on a single card (US Dollars, British Pounds, Euro, Australian Dollars, Canadian Dollars, Swiss Francs, Singapore Dollars & Japanese Yen), enabling the cardholder to use the appropriate currency, based on the country being visited – effectively saving money and time. The company has seen strong consumer uptake with high double digit YOY growth of 30% for its Borderless Prepaid Card and over 300% growth in Q1 2016 for its One Currency Card.
In a focussed initiative to drive this shift, as also to leverage the peak travel season potential and inspire demand, Thomas Cook India has introduced its strategic ‘Travel Smart, Drive Easy’ campaign – offering customers the opportunity to win a brand new Mahindra KUV 100 on the purchase of either the Thomas Cook One Currency or Borderless Prepaid Card or a Send Money Abroad transaction. The offer is applicable on retail transactions (Thomas Cook travel prepaid cards or Send Money Abroad) of a minimum value of $ 500 or equivalent, from May 2 – July 2, 2016. Additionally, lucky customers stand a chance to win an iPad Mini daily and an iPhone 6S weekly.
The two month long campaign incorporates a healthy mix of print, outdoor, radio & digital focus across – Mumbai, Delhi, Bangalore, Kolkata, Chennai, Pune & Hyderabad. The campaign is also being promoted aggressively via Twitter and Facebook contests and will see live updates on winners on its social media properties.
Mahesh Iyer, Chief Operating Officer, Thomas Cook (India) Ltd, said, “As market leaders, our focus on innovation has empowered customers with path-breaking products and services like our pre-paid cards. Our internal data reveals that Indians are increasingly travelling smart, with high adoption of prepaid travel cards. The clear preference of plastic over cash, with both leisure and business travellers, is emphatic. Our ‘Travel Smart Drive Easy’ campaign thus intends to leverage the strong potential of our existing and potential customer base and inspire demand, being timed perfectly for the current peak travel season.”
 and zero cross currency conversion charges, across the world, The Thomas Cook Borderless Prepaid Card empowers travellers with the option of loading eight… "Pin It")
Source: travelnewsdigest.in