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Speaking with Travel News Digest, Isra Stapanaseth, Director, Tourism Authority of Thailand (New Delhi) gave some new insights of Amazing Thailand.
What are the promotional activities that you will be doing this year?
This year we will be conducting the Amazing Thailand Roadshow in August in tier two cities of Raipur and Bhubaneswar and Luxury Roadshow in October in Kolkata and Delhi. We will continue to carry out joint promotions/activities with travel agents and participate in local events and advertise through local mediums in tier II and III cities.
We will also be organising more FAM trips for media, travel agents/tour operators as well as wedding planners to new and lesser known gems in Thailand.
Tourism Authority of Thailand designated August 2016 as a ‘month for women travellers’, in a way of marking Her Majesty Queen Sirikit’s birthday, to encourage the growth of global and domestic female traveller segment in conjunct with our strategy to promote Thailand to be a Quality Leisure Destination.
In order to promote this initiative and inspire female travellers to come to Thailand, TAT has come up with five different promotional concepts: Beautiful LOOK, Beautiful SHAPE, Beautiful RETREAT, Beautiful MIND, Beautiful EXPERIENCE, which are all designed to meet the varied needs of women travellers and to boost Thai tourism products and services that are geared towards female travellers.
Under this initiative, various hotels, spas, aesthetic and holistic centres, restaurants, attractions, etc. are offering special rates for women. Details of special offers are on our website www.tourismthailand.org
Any new products that you are planning to introduce?
This year we will continue to promote new destinations and itineraries for the India Market. Beach Destinations like Trang, Koh Tao,Koh Samet, Koh Phagan and Khao Lak and the Hills of Thailand like Chiang Mai and Chiang Rai have started becoming popular in the India market.
We are also going to focus on promoting Thailand for sports tourism like Golf, Marathons, Muay Thai (Thai Boxing)as well as biking/cycling holidays in Thailand.
What will be your focus at this year’s TTF editions?
Our focus at TTF would be to meet and engage with the Travel Trade from East India and introduce new properties, attractions and destinations in Thailand which they could further promote and sell to their clients. TTF will also give us an opportunity to promote Thailand as a destination to the consumers.
 gave some new insights of Amazing Thailand.What are the promotional activities that you will be doing this year?This year we will be conducting the Amazing Thailand… "Pin It")
Source: travelnewsdigest.in