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The results from Tourism New Zealand’s relationship with this particular influencer have been immediate for NZONE Skydive which is where it’s at for Business Development Manager Derek Melnick, who said, “Our industry is so responsive to opinion leaders like Sidharth, this piece of activity really boosts not only our organisation but does a wonderful job of positioning our destination as ‘The Adventure Capital of The World’.”
“A critical part of selecting an influencer is getting the right fit for how we are marketing New Zealand and this is not a five-minute job. Sidharth’s enthusiasm is infectious and his genuine passion for New Zealand cuts through all coverage, including to his 2.8 million social media followers. And let’s not forget old-fashioned word of mouth.”
In emerging markets such as India, Tourism New Zealand uses opinion leaders to grow profile for destination New Zealand whereas in mature markets Tourism New Zealand often secures influencers to bring profile to a particular activity or special interest.
The royal visitors’ excursions to tucked away gem locations directly enhance Tourism New Zealand’s strategy to spread visitors more evenly throughout the year and across the country.
The formula to spread the word about New Zealand by tapping into the networks of key influencers is a tried and true formula across many successful brands including destination New Zealand. This clever maximisation of investment pays dividends at the individual, regional and overall industry level.
Source: travelnewsdigest.in