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Their Royal Highnesses, the Duke and Duchess of Cambridge’s visit to Kaziranga marked the launch of Elephant Parade in India, a public art event that will take place in 2017, the year of India-UK culture. A call to artists from across India is being made to participate in creating a visually stunning herd of painted model elephants, similar to the ones their Royal Highnesses saw during their visit to Kaziranga.
The last London Elephant Parade, which took place from May to June 2010, became London’s biggest public art exhibition with more than 250 brightly painted elephants located across central London. With an audience of 25 million, the campaign raised over £5 million for the endangered Asian elephant.
The 300 painted model elephants on parade across Delhi and Mumbai in 2017 will create a striking spectacle of colour and showcase the nation’s most creative artists and emerging talents; whilst celebrating India’s national heritage animal.
Having supported Wildlife Trust of India (WTI) to secure an elephant corridor in Kerala in the past, Elephant Family is currently working with WTI in Assam to help secure the Kalapahar Daigurung corridor through voluntary village relocation. Since 2004, Elephant Family has invested heavily in conservation projects spanning the length and breadth of the country; and will continue to secure corridors for elephants with valued support from its corporate partners, including PWC India.
Ruth Powys, CEO of Elephant Family, said, “We are thrilled their Royal Highnesses were able to join Elephant Family and WTI at Kaziranga Discovery Park in Assam to see first-hand the important animal conservation work that goes on here. The royal visit also marks Elephant Family’s call to India’s creative artists to participate in creating the Elephant Parade 2017.”
Source: financialexpress.com