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Preferred Hotels & Resorts has announced its 2018 year-end results.
In 2018, the company generated $1.66 billion in reservations revenue on behalf of its member properties worldwide, a 22 per cent increase over 2017, and welcomed 88 new hotels, resorts, and residences across 28 countries.
In addition, the brand marked several key accomplishments during its 50th anniversary year by launching a dynamic new website and surpassing three million member enrolments in its I Prefer Hotel Rewards programme.
“Fuelled by a continuous dedication to champion the independent hotel experience, our global team approached 2018 with boundless energy, allowing us to execute on a strategic vision and achieve major wins that have elevated the profile of our brand and our member hotels on a global scale,” said Preferred Hotels & Resorts chief executive, Lindsey Ueberroth.
“As Preferred Hotels & Resorts enters its 15th year of family ownership, I am proud to reflect on all we have accomplished and am incredibly inspired by the momentum we have created to drive even more success as we enter the next generation of our brand’s legacy.”
Source: breakingtravelnews.com
