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Furthering the policies of the sector, tourism in Bengal will focus on infrastructure development in North Bengal. The Minister has also expressed his commitment towards promoting Film Tourism in the state.
Besides, hospitality in Bengal is also on a swing with an improved consumer spending. With a bustling marketplace, hospitality looks bullish with the number of keys increasing by close to 35% by the end of the fiscal.
The West Bengal Tourism Department has launched a new promotional film featuring the Brand Ambassador of West Bengal, Shah Rukh Khan.
The film will end with a punch line ‘Experience Bengal— Sweetest Part of India’ which is also the new brand logo of the state tourism department. The new promotional film has been shot at prominent tourist spots across the state from Darjeeling and Sunderban, keeping in mind the international audience.
To be telecasted at national and international television channels, the film will initially start off as a 90 seconds film after which it would be of 30 seconds. It will also run at Inox movie screens and will also be uploaded on YouTube for people to view it.
Source: travelnewsdigest.in