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New tourism records were set for overall domestic and international visitation, with total domestic visitation reaching 40.2 million, a 3.8% increase over 2015, and 7.1 million international visitors, a 3.5% increase over the previous year.
In 2016, Los Angeles also became the first U.S. city destination to welcome more than one million visitors from China, the destination’s number two international market after Mexico. China alone accounted for 75% of the destination’s overall international growth, derived from the market’s year-over-year growth of nearly 22% – the seventh consecutive year of at least 20% visitation growth for China. L.A. Tourism will continue to invest in the market with plans to expand its footprint in Chengdu, which will become L.A. Tourism’s fourth China office when it opens by the end of June 2017, joining Beijing, Shanghai and Guangzhou.
India was L.A.’s second-fastest growing the international market with a growth of 10.2%. L.A. Tourism established official representation in this market in 2016 as well as the Gulf/Middle East, an important connection point for visiting Indian travellers.
“Tourism is booming in Los Angeles, and it’s helping to drive our whole city’s economy forward,” said Mayor Garcetti. “My goal is to welcome 50 million tourists to our city by 2020, and new attractions like the Lucas Museum of Narrative Art will have even more people from around the world lining up to come to L.A.”
“Global desire for the Los Angeles experience is at an all-time high, a fact largely attributable to our city’s celebration of diversity and creativity, from which thriving culinary, cultural and lifestyle scenes have emerged,” said Ernest Wooden Jr, President & CEO of the Los Angeles Tourism & Convention Board.
Source: travelnewsdigest.in