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his participation in ‘Run for North East’, a marathon hosted earlier in January.
Joram Beda, Tourism Secretary, Government of Arunachal Pradesh, said, “Our focus this year lies in boosting the tourism sector and making Arunachal Pradesh a ‘Must See, Must Experience’ state. We found such a partner in Viacom18 who have helped us get John Abraham, a superstar, an adventurer and a great human being on board. John has played a pivotal role in promoting North East India, primarily by putting NEUFC on the map of sports. We believe our association with him will strengthen our purpose of putting out our state in the Indian diaspora as a prominent tourist destination.”
Sudhanshu Vats, Group CEO, Viacom18, said, “Arunachal Pradesh is a traveller’s paradise and a land of untold tales. In John, we have a celebrity who shares our enthusiasm of weaving the stories of the mystical land into a single narrative of ‘Must See, Must Experience’ Arunachal Pradesh tourism. After all, a journey is best when it is entertaining!”
Excited about representing Arunachal Pradesh tourism, John Abraham said, “I am honoured to have been chosen to promote the tourism of Arunachal Pradesh. I have always been fascinated with North East India: each state has its unique beauty, history, and culture. When I’m there, all I need is some music, my boots to walk around and a mind free from all worries to be able to embrace the mesmerising beauty of Arunachal Pradesh.”
Source: travelnewsdigest.in
