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At a special panel meeting, chaired by Japanese Prime Minister Shinzo Abe, the government said it will target JPY 8 trillion in spending by overseas visitors by 2020 — more than double last year’s record JPY 3.48 trillion. Post-Olympics, the government aims to attract 60 million foreign visitors a year by 2030, hoping they will spend JPY 15 trillion annually by that year.
The government has established 10 objectives designed to revamp the country’s tourism industry. Those include opening state guest houses in Kyoto and Akasaka to the public, remodelling national parks by 2020 to provide a more ‘interactive’ experience and strategically enhancing the landscape of major sightseeing spots.
Promotional efforts will be made to attract tourists from Europe, United States, Australia, as well as wealthy tourists from other nations. Easing regulations such as a ban on minpaku private accommodations or revamping the immigration process at airports through advanced technology can also play an important role in this regard.
The panel’s plan will also try to boost spending by domestic Japanese tourists to JPY 21 trillion by 2020, a five percent increase above the average over the past five years, and to JPY 22 trillion by 2030. The panel hopes to reach that goal by establishing a system that makes it easier for families to take vacations, thus creating a more constant demand for tourist-linked businesses. After the record number of visitors in 2015, the upward trend shows no signs of slowing.
Source: travelnewsdigest.in