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Jamaica’s Minister of Tourism, Edmund Bartlett, says that multi-destination marketing of countries within the Caribbean will serve to boost visitor arrivals and add value to the tourism product in the region.
“It provides for partnership (among) countries that will allow for cost effectiveness, and so, when we bring partners together, we share in the cost and we benefit together,” he said.
Jamaica is looking to formalise a multi-destination arrangement with Cuba and the Dominican Republic.
The move will see the introduction of a tripartite marketing agreement that will create new experiences for visitors.
“So the experience of Jamaica, for example, can be had by those who buy Cuba and the experiences of the Dominica Republic can be had by those who buy Jamaica.
It also allows airlines to make mutli-drops to fill their planes and so cost effectiveness ensues all around and connectivity is enhanced,” the Minister pointed out.
Source: travelnewsdigest.in
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