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“We will make Accompong the first destination and we will now place the anniversary festival on the calendar of events and market the community alongside the destination when we go abroad to market experiences in Jamaica. We are satisfied that the authenticity of this experience will enhance Jamaica’s presence in the global arena,” said Bartlett.
The Ministry’s plan for the community was outlined by the Minister as he gave the keynote recently during commemorating the 279th Anniversary of the signing of the peace treaty by the Maroons and the British.
From as far back as the late 1990s, the Ministry of Tourism through the Tourism Product Development Company (TPDCo) has been working with the Maroons to develop the tourism product from which they have been benefitting through tours. Since 2016, Minister Bartlett has been laying the foundation for the growth and diversification of Jamaica’s tourism industry through five new networks; Sports and Entertainment, Gastronomy, Health and Wellness, Shopping and Knowledge.
They operate under the Ministry’s overarching Tourism Linkages Network, which seeks to drive the development of these sub-sectors to further diversify our tourism offerings, create business opportunities and increase the use of local goods and services within the tourism sector. The new marketing programme is being developed by the Sports and Entertainment Network working in collaboration with the Jamaica Tourist Board (JTB).
Source: travelnewsdigest.in