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Having made an investment of approximately Rs 13 crore in the advertising campaign in India, Hassan Madah, Director, Israel Ministry of Tourism India, said, “Our campaign this year aims to showcase that Israel has something to offer for everyone; be it honeymooners, families, adventure enthusiasts, food and wine connoisseurs, nightlife and contemporary travellers and history and culture lovers. We achieved a 13% increase in Indians travelling to Israel in 2016 and we have a 16% growth in the first two months of 2017. We are confident that this campaign will further boost tourism to Israel.”
The campaign is visible on various platforms such as television, print, digital and hoardings. The month-long campaign involves a 30 and 60-second television commercial that is being broadcast across select channels in India.
In 2016, approximately 45,000 Indians visited Israel. Earlier popular for only holy land tours, today Indians have gone beyond the pilgrimage trail and are visiting Israel’s famous cities like Tel Aviv, Eilat and the Dead Sea Region.
Source: travelnewsdigest.in