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According to the study by Skyscanner, mobile web is instrumental in travel planning. The data revealed an eight percent Year-on-Year leap in searches made on smartphones, indicating a growing preference to plan travel on the go.
Skyscanner reports also suggest a 13% growth in searches for domestic destinations, due to a rise in a number of new routes and flight choices. New Delhi took the major share of domestic searches in both 2015 and 2016, achieving a steady 15% both years.
Additionally, in terms of international destinations, the U.S. achieved most searches in both 2015 and 2016, with the searches accounting for eight percent and nine percent of all searches in the respective year.
Budget airlines continued to be the preferred mode of air travel in both domestic and international travel. There was an eight percent increase in searches for budget airlines tickets compared to 2015.
Indians made the most of the festive season in October, which is usually plush with holidays. Occasioned by Durga Puja or Diwali and Bhai Dooj, October turned out to be the favourite month for travel for the second year in a row.
Commenting on the findings of this analysis, Reshmi Roy, Growth Manager- India, Skyscanner, said, “The insights we have drawn from this review of Skyscanner’s data are key to understanding travel patterns and will help us to continue building products that solve problems for Indian travellers. With increased connectivity, travel planning can become very simple.
Source: travelnewsdigest.in