Holland America Line has revamped its website, giving users a planning tool with filters that quickly narrow their choices to pick the desired dates, ships, itineraries and cruise length.
“The new website is very intuitive and user-friendly, and those who want to learn more about the Holland America Line experience, research itineraries or make an online booking are going to appreciate the ease of functionality,” HAL president Orlando Ashford said.
Cruise itineraries can now be viewed through an interactive map, which lets users click on in-depth features for a particular port and see where it fits in the overall itinerary.
The Rooms tab compares accommodations and pricing, giving guests the ability to select their preferred location (forward, midship or aft). The cruise fare then displays, showing alternative cruising dates for rate comparison.
The Ships tab provides history and insight about the ship, while Activities showcases all of the enrichment and entertainment experiences on board, such as America’s Test Kitchen, Lincoln Center Stage, B.B. King’s Blues Club and BBC Earth performances.
Bookings can be reserved through an easy check-out process and assigned to a travel professional if the user chooses, HAL said.
Currently available in English, German, Spanish and Dutch, development of the site experience will continue in the months to come to build out a robust site with information, visuals, interaction and easy booking tools, HAL said.