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Technology is now changing the face of travel rapidly, aiming at a 360 degree view of travellers and using it to tailor unique and memorable experiences. Data is generated at every step in a traveller’s journey- from searching for a timetable or checking in to a hotel. This data has to be collected and transformed into meaningful information to facilitate strategic, tactical and operational decisions, ultimately to the benefit of the traveller. Besides unprecedented volumes of data, the computing power is increasing exponentially giving them the ability to unlock the benefits of analytics and automation.
The new paper outlines how data analytics can be used to develop innovative products, services and processes that better meet the needs of their customers. It explains that travel companies must be open to experimentation, new ideas and new approaches.
The paper includes case studies of how Qantas and Avianca Brasil are using data analytics supported by Amadeus Travel Intelligence to optimise operations and become more customer-centric: Qantas reduced the number of flights that would have been reported as late by 60% using Amadeus Schedule Recovery, while Avianca Brasil has been able to centralise information and make better informed business decisions.
“The companies that are more likely to succeed in the future travel industry will be those that embrace big data and experimentation. They’ll try out new ideas and approaches to increase their operational efficiency and enhance the customer experience – and benefit from new revenues and increased loyalty. This paper explores both what can be done today, and how travel companies can best prepare themselves for the future,” says Pascal Clement, Head of Travel Intelligence, Amadeus IT Group.
Source: travelnewsdigest.in