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In order to strengthen tourism ties with China, Alberta’s tourism board recently announced their strategic plans for targeting the Chinese market as part of the China- Canada tourism year.
The proposal outlined a comprehensive plan for marketing and publicity in China. It also highlighted the province’s commitment to enhancing bilateral relations with China.
Speaking about the new plans, Royce Chwin, CEO, Tourism Bureau of Alberta remarked, “China is one of Alberta’s fastest-growing markets with high potential. Thanks to our important partnership with Hainan Airlines, Chinese tour operators and travel media, we can make sure Alberta is top-of-mind as a year-round destination for Chinese travellers.”
Tourism contributes billions of dollars to Alberta’s economy every year. Alberta is famous for Banff, the Jasper National Park, and five global cultural heritage. Apart from the Rocky Mountains, Canadian Badlands is known for its dinosaur fossils.
The Alberta Provincial Tourism Bureau will also participate with industry partners in several national-level celebrations in the Chinese market, including the Canadian National Day exhibition, which will be held in Beijing on June 23.
Source: travelnewsdigest.in
