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The campaign highlights Abu Dhabi as an inspiring destination for those wanting to experience cultural authenticity and diverse natural assets.
“It tells the extraordinary story of Abu Dhabi, from its ancient past to its modern wonders, guiding audiences through breathtaking natural environments and exhilarating experiences,” explained His Excellency Mohamed Khalifa Al Mubarak, Chairman, TCA Abu Dhabi. “Every filmed moment, every photograph and word evokes the poetic beauty and authenticity of the emirate, which invites travellers to become a part of its story.”
“Audiences will also discover a dynamic, family-leisure entertainment destination and one which also holds out ambitious business opportunities. The campaign will unearth these stories and bring them to life for our potential visitors, inspiring them to journey here,” the Chairman added.
The campaign comprises of two-series television commercial dedicated to GCC and international markets which would be broadcasted and run across TV networks, digital channels and in-flight entertainment systems.
The production also includes five promotional videos that highlight Abu Dhabi’s tourism, culture, MICE, events and cruise experiences which would be available to Abu Dhabi’s tourism stakeholders to be used in exhibitions, road shows, and events.
According to TCA Abu Dhabi Director General, His Excellency Saif Saeed Ghobash, the campaign has been aligned to a go-to-market strategy of prioritising source market channels according to their travel booking preferences and periods.
“This means it will run heavily in the U.K. and Germany straight after New Year when travellers’ minds turn to sunshine breaks and in China, specifically to catch Chinese New Year and the Golden Weeks. Other markets will be addressed in a like-minded booking preference approach,” he explained.
Source: travelnewsdigest.in