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Parichat Svetasreni, Director of Marketing and Corporate Image Department, TCEB, said, “TCEB is pleased to take part in one of China’s important MICE trade events, the IT&CM China 2016, and would like to use the occasion to present our promotion specially-packaged for Chinese MICE travellers. This significant trade show also serves as the ideal platform for us to strengthen the presence of Thailand’s endless choice of business destinations, global standards of service, and diverse business opportunities among the MICE market in China.”
Given Thailand’s geographical advantage as the centre of ASEAN and the region’s efficient connectivity, the country’s MICE industry has significantly boosted the revenue of the Thai industry. This new package by TCEB, running from February to December, 2016, has been specially designed to connect businesses in Thailand under the country’s three fundamental pillars namely, destination, business and people.
“The ‘Thailand CONNECT Welcome Package 2016’ forms part of this year TCEB’s marketing initiatives including the Thailand CONNECT, Our Heart…Your World strategy, designed to help Thailand reach the goal of five percent growth in MICE visitor numbers and revenue in 2016,” concluded Svetasreni.
Source: travelnewsdigest.in