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Kerala Tourism has struck gold at the Pacific Asia Travel Association awards in recognition of its trend setting marketing initiatives, which have boosted the state’s profile as a must-visit destination.
The two gold gongs for ‘Marketing Media’ are in the categories of ‘Travel Advertisement Broadcast Media’ and ‘E-Newsletter’, which were clinched by the successful ‘Visit Kerala’ television commercial campaign and the popular Kerala Tourism E-Newsletter, respectively.
“Winning two awards at the highly influential PATA awards is a tremendous feat. It reflects
Source: financialexpress.com