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Montréal vous accueille is an initiative designed to standardise tourist welcome strategies across Montréal’s nine main gateways.
Between now and May 2017, Tourisme Montréal would introduce different visual tools designed to create a warm welcome at the various partner locations. The signature for this powerful brand image is Bonjour, a word that conveys the city’s French roots and vibrant personality. The new welcome strategy, which has been developed by Tourisme Montréal in close collaboration with its partners, would include more tourist information agents, new interactive terminals, interior displays and improved signage.
Montréal vous accueille would roll out a standardised approach at all points of entry, leading to improved consistency and fluidity in tourist welcomes. Quality information services have a beneficial impact on tourism and the local economy.
“As part of Tourisme Montréal’s strategic plan, we set an ambitious goal of equipping Montréal with the best tourist welcome in North America and the most innovative at-destination interactive strategies for assisting tourists throughout their stay,” said Yves Lalumière, President and CEO of Tourisme Montréal. “By offering a top-quality welcome, we hope to encourage tourists to keep coming back to Montréal. I would like to congratulate the project partners for their commitment to this issue.”
Source: travelnewsdigest.in