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The findings are contained in the quarterly survey conducted by the Caribbean Tourism Organisation (CTO). According to the report, total visitor expenditure on the island grew from $280 million to $337 million in the first three months. This was achieved through a 14.9% increase in visitor average length of stay and a total growth of 7.4% in visitor arrivals. Overall, Barbados was able to achieve growth in the average length of stay for all markets during the period.
Among the highest spenders, The United States led the way with a significant 42.4% increase in spending by American guests. Visitors from the UK contributed to 43% of the overall total expenditure with $146 million, an increase of $23 million. Total expenditure by visitors from the U.S. and Canada followed with $83 million and $53 million, respectively. Spending by Latin America, Asia and Africa rose by three percent to approximately $10 million.
“We continue to be very encouraged by the positive direction in visitor arrivals and, even more importantly, in visitor expenditure,” said the CEO of The Barbados Tourism Marking Inc (BTMI), William Griffith.
Source: travelnewsdigest.in