Sponsored Listings:
Outbound traffic from India to Mauritius has been showing robust growth, with 20% increase in 2015 as compared to 2014. January-July 2016 has shown growth of 12.1% over last year, whereas in July 2016 itself the increase was a whopping 43% over July 2015.
The main factors contributing to this high growth and making Mauritius a natural playground for Indians are cultural affinity, historical linkages, food, accessibility and a wide range of activities suiting families, millenials, honeymooners etc.
Connectivity is one of the most important factors for growth of visitors to a destination and Mauritius is well placed in the Indian market in this regard, with Air Mauritius operating nine flights a week from Mumbai, Delhi, Bengaluru and Chennai and another being added from Chennai soon. In addition to this, Mauritius is also connected conveniently by Emirates and Air Astral from South India.
In a one-to-one interaction, Kevin Ramkaloan, Director, MTPA, spelt out the initiatives and the sectors and attractions they are going to focus on to promote Mauritius in India in the coming months. Besides its attractions as a beach destination, the promotions are also going to focus on adrenaline-pumping activities like skydiving, submarine rides, zip-lining, kite surfing, sea-karting, hydrofoil etc.
Kevin Ramkaloan emphasised on the cosmopolitan nature of Mauritius with high-end restaurants and Michelin-starred chefs, in world-class resorts, comprising, what he called, ‘Affordable Luxury’– a concept that should catch on well with the Indian market.
Mauritius is also focusing on ‘big-fat’ weddings not only by Indians from India, but by Indians settled in Dubai and South Africa too. Everything that is required for an Indian wedding is available at the drop-of-a-hat in Mauritius.
Source: travelnewsdigest.in