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MakeMyTrip released a report highlighting the travel behaviour seen among Indian travellers from January 2016 to June 2016. The finding of India Travel Report 2016 is based on the bookings seen on MakeMyTrip platform(s) during the said time period. The study provides consumer behaviour trends in the travel space and compares the same with last year.
Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip, said, “With this travel report, we wanted to study the travel behaviour of our customers to gain insights about how India has been travelling and the factors that shape a significant trend. Given the phenomenal consumer traction we see on our platform(s), this report will be reflective of the trends being seen in the industry at large and the findings will help us tailor our offering in line with emergent travel needs in our endeavour to be the perfect travel companion for the new-age traveller.”
According to the report, a major trend observed is that Indian travellers have now become increasingly younger. Smartphone penetration and adoption led by the young travellers is driving the shift from offline to online in the travel industry.
The other top trends observed this year include higher spending on luxury travel experience within India and abroad by travellers, the rise in solo women travel amongst others. With higher disposable income, people have started spending more time on their holidays (12-14 nights) by clubbing multiple destinations in their itinerary. The average holiday frequency has also gone up due to extended weekends and average vacation time period is up by 10%.
The mobile saw a high usage with more than 8 million out of the total 23 million downloads of the MakeMyTrip app (till June 30, 2016) happening between January 2016 and June 2016. Mobile transactions saw a growth of 313% and constitute for 54% of the total transactions, versus 25% last year. For MakeMyTrip, mobile now accounts for over 73% of the total transactions in the strategically important online Standalone Indian Hotels segment in Q1FY17.
Source: travelnewsdigest.in
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