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The new campaign will promote the twin objectives of commemorating the 50th anniversary of ASEAN in 2017 and embrace the ASEAN region of Southeast Asia as a single and united, yet diverse, tourism destination.
Further objectives of the Visit ASEAN@50 campaign include raising international visitor arrivals to Southeast Asia from 108.9 million in 2015 to 121 million by the end of 2017 and increasing tourism receipts from $75 billion in 2014 to $83 billion, also by the end of next year.
Multiple activities and promotions will be announced to drive the campaign. Visit ASEAN@50 partners will be revealed at the ITB Asia travel industry show in Singapore in October. Special travel experiences and offers will be announced at the World Travel Market in London in November.
“ASEAN’s Golden Jubilee serves as a great opportunity for our 10 member states to celebrate Southeast Asia’s strength through diversity as the world’s fastest growing tourism destination. Visit ASEAN@50 will contribute towards our vision of creating a cohesive ASEAN economy,” said Thongloun Sisoulith, Prime Minister of Lao PDR and Chairman of the ASEAN Summit.
Source: travelnewsdigest.in