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Viking Cruises said it has signed on to sponsor National Geographic’s first fully scripted global anthology series, “Genius,” about physicist Albert Einstein.
The 10-part series is executive produced by Brian Grazer and Ron Howard and features Geoffrey Rush in the Einstein role.
National Geographic, in partnership with 21st Century Fox, has four cable television channels.
The global premiere of “Genius” is on April 25 at 9 p.m. Eastern time on National Geographic. During the telecast, Viking will showcase a new brand campaign entitled “Time,” featuring Torstein Hagen, founder and chairman of Viking Cruises.
“Through my formal education, I studied nuclear physics, and as a scientist, I have always been fascinated with Einstein and his work as a theoretical physicist,” Hagen said.
The series is based on Walter Isaacson’s book “Einstein: His Life and Universe.”
Sоurсе: travelweekly.com