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The meeting was held with the support of the Hungarian Tourism Agency. Participants comprised experts from the World Health Organisation (WHO), the European Union (EU), the World Travel and Tourism Council (WTTC), the European Spas Association, the Global Wellness Institute and Spaincares among others. Representatives from the health-related tourism sector from Hungary, Lithuania, Malaysia and Mexico attended the event.
The discussions were based on the ongoing research on health tourism by ETC and UNWTO. “The need to better understand an emerging, global, complex and rapidly changing phenomenon such as wellness and medical tourism has become essential to tap into its growth potential,” said Márcio Favilla, UNWTO Executive Director for Operational Programmes and Institutional Relations.
“For ETC and UNWTO, it is very important that we provide tourism authorities, managers and experts with a better understanding of the health tourism phenomenon and jointly cooperate to identify and provide a consistent terminology that lays the foundations for this promising sector,” said Eduardo Santander, Executive Director of ETC.
Source: travelnewsdigest.in