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Uganda President Yoweri Museveni has endorsed three PR and Marketing firms- PHG Consulting, Kamageo and KPRN that will represent, promote and seek tourism investment on behalf of Uganda in North America, UK and Ireland, and German speaking markets at a total cost of $1.5 million a year.
Stephen Asiimwe, CEO, Uganda Tourism Board (UTB), believes that the firms work will directly impact on development and employment in Uganda.
According to the UTB, the marketing firms were chosen after an international competitive bidding process managed and funded by the World Bank through the Competitiveness and Enterprise Development Project (CEDP), coordinated by the Private Sector Foundation Uganda (PSFU). The five-year project comprises of four major components and is being implemented by seven agencies.
The project will support the Government of Uganda in promoting tourism products and services to key source markets of North America (USA and Canada), UK and Ireland; and Germany speaking Europe (Germany, Austria and Switzerland).
Under this arrangement, the Uganda Tourism Board is using part of this support to engage public relations and marketing firms to provide strategic marketing, sales representation, and public relations services in the above mentioned key source markets. The purpose is to popularise Uganda’s existing and new tourism products and services in order to increase their visibility and attract more tourists.
Uganda also recently launched e-Visa applications. The applications are for regular single entry Visa, the common East African Tourist Visa (covering besides Uganda also Kenya and Rwanda), multiple entry Visa and Business Visa. The application form can be accessed from visas.immigration.go.ug.
Source: travelnewsdigest.in
