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“The momentum of public opinion among the American travelling public for unfettered access to Cuba continues. Based not only on our survey, but also on anecdotal feedback travellers are giving to their travel agents, more Americans are taking advantage of the avenues available to them to legally travel to this once forbidden island that is less than 100 miles from Key West, Florida,” stated Travel Leaders Group CEO Ninan Chacko.
According to the Pew Research Center, three-quarters of U.S. adults (75%) approve of the decision last year to re-establish U.S. relations with Cuba, while nearly as many (73%) favour ending the long-standing U.S. trade embargo against Cuba.
Americans can currently take advantage of regularly scheduled air service to Cuba for the first time in 50 years and major cruise lines will offer sailings in 2017.
“What is particularly intriguing and compelling is that Cuba is ranked very high among affluent travellers from the United States. Several luxury properties, including the 5-star Gran Hotel Kempinski Manzana La Habana, are scheduled to open this year. What Cuba’s high-ranking also tells us is that luxury travel to Cuba is more about the ‘exclusiveness of the experience’. It is about the mystery of exploring a whole new destination and learning about a culture and destination that is widely unknown, even to many travellers who have covered the world,” said Gail Grimmett, President of Protravel International and Tzell Travel Group.
Conducted in November and December of 2016, these trends are part of a comprehensive travel trends survey of 1,689 US-based travel agents.
Source: travelnewsdigest.in