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CEO, William Griffith, said, “Our team has been placing considerable emphasis on business-to-business (B2B) relationships through training for travel agents and participation in trade shows to update these key partners on the latest product developments taking place on the island.”
Barbados’ tourism growth has also augured well for the country’s visitor expenditure performance with the sector recording an estimated US $336,757,000 during the first quarter of 2016. In relation to average length of stay, this metric grew in all markets to achieve a total improvement in length of stay of 15%.
Griffith confirmed that confidence had returned within the tourism industry and this was being revealed by the creation of new attractions; improved hotel plant and additional accommodation options; and the strengthening of the island’s digital marketing strategy, led by a new destination website at VisitBarbados.org.
“Based on the reports coming from our tour operators, this is the light at the end of the tunnel. We will continue to work with them and incorporate their feedback, and the suggestions from the visitors themselves, so that we can maintain this growth path,” he added.
 relationships through training for travel agents and participation in trade shows to update these key partners on the latest product developments taking place on the island.”Barbados’… "Pin It")
Source: travelnewsdigest.in