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‘Coach Holidays’ are pre-packaged products for customers seeking a bargain domestic holiday in the air conditioned comfort of Volvo/equivalent coaches.
According to Thomas Cook India’s internal consumer analysis, the domestic market has a strong untapped potential, with over 40% YoY surge in demand for the country’s getaways/ short domestic holidays, and at value pricing.
In a strategic initiative to leverage the travel hungry, aspirational, yet price sensitive market, Thomas Cook India conceptualised its Coach Holidays inviting India’s domestic segment to explore a destination on wheels at attractive price points.
Thomas Cook’s affordable range of ‘Coach Holidays’ targets two key segments: families and senior citizens, as also entry level young couples and ad hoc groups of friends. Hence, based on the booking preferences of each segment, the simple, easy to book, pre-packaged Coach Holidays are available through Thomas Cook’s extensive offline network, its India Toll Free Call Centre or online via thomascook.in.
Rajeev D Kale, President & Country Head-Leisure Travel & MICE, Thomas Cook (India) Ltd said, “Domestic Tourism is witnessing a strong resurgence and the launch of our Thomas Cook ‘Coach Holidays’ intends to catalyse this demand. Popular drive-down locations are seeing strong interest and for today’s travel-hungry yet price sensitive audience, our focus on simple, easy to book, seat-in-coach tours offers the unbeatable quality assurance of the Thomas Cook brand, coupled with great value pricing!”
Source: travelnewsdigest.in