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Switzerland Tourism announced the launch of its winter campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The winter campaign will focus on all the action and adventure that can be explored in Switzerland, with the tagline ‘You can…but you don’t have to’.
The summer campaign ‘Nature wants you back’, to be led by Brand Ambassador Ranveer Singh was also launched. The campaign tag line is the perfect expression of how one chooses to be #INLOVEWITHSWITZERLAND, have an adventurous adrenaline filled vacation or a leisurely, relaxed trip whilst taking in the beauty of the breath-taking nature, scenery and serenity of the country.
The campaigns launched in presence of the tourism partners of Switzerland– Zurich, Basel, Ticino, Matterhorn and Swiss International Air Lines, hopes to further increase and sustain the double digit growth of 16% seen in 2015-2016.
Claudio Zemp, Director– India, Switzerland Tourism, said, “With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.”
Ritu Sharma, Deputy Director- India, Switzerland Tourism, said, “Although Indians love to go on a vacation during the summers, we do hope for a change after this campaign. Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure.”
Sourse: travelnewsdigest.in
