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Bleisure travel is gradually emerging as a prominent trend among Indian travellers. 71% of people admitted to booking hotel rooms for a business trip coupled with a short holiday as their travel purpose. Near one-fifth of Indians (18%) admitted leisure as their primary purpose for travel followed by 10% acknowledging business as their primary purpose for travel. 81% Indians choose a laptop or computer for booking a hotel room while 73% Indians book hotel rooms on mobile. Through the traditional route of a travel agency received 45% respondents.
According to the Hotels.com Mobile Travel Tracker, a global study of 9200 travellers across 31 countries, today’s modern traveller makes four trips a year and on average stays in a hotel 13 nights of the year. 73% of Indians have booked a hotel stay on a mobile device. Business trips (58 %), short break elsewhere within India (41%) and booking a hotel room nearby while attending a particular event (37%) are some of the main reasons for making a booking on the mobile.
According to Hotels.com Mobile Travel Tracker, having the right payment method and offering genuine guest reviews are important factors when booking a hotel on mobile. More than 80% of people say their smartphone makes them more spontaneous when travelling and the fact that 68% of people have made a same day hotel booking and nearly 30% of holidaymakers book less than a week before travel, seems to prove that our travel booking behaviour is becoming more last minute.
Further Hotels.com Mobile Travel Tracker reveals that in the past 12 months, 34% of Indians booked one or two hotel stays via mobile devices. 31% Indians have booked three to four hotel stays while 13% booked five to six stays in the past 12 months through mobile devices.
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Source: travelnewsdigest.in