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India has emerged as the fourth largest international inbound market for Ras Al Khaimah. To further the current tourism development strategy, Ras Al Khaimah Tourism Authority recently conducted road shows and one-on-one interactions with Indian travel trade partners to educate them about the tourist offerings of the emirate.
Haitham Mattar, CEO, Ras Al Khaimah TDA, said, “As part of our tourism strategy to attract one million visitors to Ras Al Khaimah by the end of 2018, we place great importance on diversifying our source markets and creating sustainable tourism growth. We recently launched our new brand positioning which emphasises Ras Al Khaimah’s natural assets, luxurious indulgence, range of activities for different types of travellers, and authentic Arabian heritage and culture. We are very hopeful that visitors from India will continue to grow as more leisure and business travellers discover the emirate’s unique offerings.”
An occupancy rate of 71% was recorded by the hotels in the first quarter of 2016, up by 18% over that of last year. Coupled with a 9.2% year-on-year increase in Rev PAR, this demonstrates the highest growth across the GCC region.
Source: travelnewsdigest.in