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A forgetful blue tang fish named “Dory” is poised to once again catapult Queensland’s world famous Great Barrier Reef to the front of mind of potential global visitors.
Qantas and Tourism and Events Queensland has announced it will partner with Disney Pixar on the highly anticipated New Zealand premiere screening in late June of Disney Pixar’s “Finding Dory”, the sequel to the much loved “Finding Nemo”, based around Dory’s journey from Queensland’s Great Barrier Reef to the coast of California to reunite with her family.
Qantas Regional General Manager New Zealand and Pacific Islands, Wes Nobelius, said the release of the film was an organic platform to promote tourism and raise awareness of protecting the Reef.
“Given so many New Zealanders travel to Queensland to experience the Great Barrier Reef, the Finding Dory movie is a great opportunity to help raise awareness about the importance of protecting this natural wonder,” Mr Nobelius said.
“The film’s biggest theme is about family, and Qantas wants to help New Zealanders see Dory’s home in person, together as a family.”
The national carrier will promote the Great Barrier Reef through an integrated marketing campaign in New Zealand with Tourism and Events Queensland, aimed at encouraging more visitors to the state to experience the beauty of the Reef for themselves.
There will also be a radio competition for a chance to win tickets for a family of four to find Dory on the Great Barrier Reef.
Qantas has a long standing relationship with the Great Barrier Reef Foundation to promote the ongoing conservation and preservation of the reef.
In addition, for the month of June, Qantas is dedicating its carbon offset program – the largest of its kind in the world – to the support of a regeneration project in the Great Barrier Reef catchment area.
All voluntary contributions will directly benefit the Catchment Conservation Alliance, a first of a kind public-private collaboration aimed at mobilising green finance from the private sector to deliver crucial environmental outcomes through changes in land management.
“Catchment Conservation Alliance has gone to great lengths to contribute to the preservation of the Reef and we wanted to shine a light their work.
It’s the perfect way to show how tourism and conservation can make a meaningful difference,” added Mr Nobelius.
Qantas will feature the Great Barrier Reef as part of a special 16-page cover story in its in-flight magazine Qantas Spirit of Australia with a readership of more than half a million people, with millions more accessing the content online at Qantas Travel Insider or via the Qantas Magazine App.
In January, Qantas launched a new tourism-themed safety video, which showcases some of the natural beauty Australia has to offer to the airline’s 30 million passengers a year.
Source: etbtravelnews.com
