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Their aim is to promote the city and it’s five surrounding regions that include the Cape West Coast, Cape Overberg, Cape Karoo, Garden Route & Klein Karoo and the Cape Winelands to the domestic and international markets.
“Wesgro will surely benefit from our in-depth research and insights, human capital development programmes and our busy calendar of conferences and marts as they look to develop a responsible, sustainable and profitable destination,” said Dr Hardy.
Wesgro CEO Tim Harris said, “The Asian market is extremely important and valuable for Cape Town and the Western Cape’s tourism, trade and investment strategy. PATA provides an excellent platform for us to directly engage key stakeholders in this market, learn from them and make Cape Town and the Western Cape a more attractive and accessible destination for them.”
Source: travelnewsdigest.in