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“The development of human capital is one of our industry’s biggest challenges and it is vitally important that we engage and inspire the next generation of leaders,” said PATA CEO Dr Mario Hardy. “JC joined our organisation as an Associate Intern before accepting a full-time position as Communications and Marketing Assistant. She is the perfect candidate to connect with dynamic young industry professionals and I am sure that she will revel in this new role as our Young Tourism Professional Ambassador.”
PATA has established a new membership category exclusively for young tourism professionals and Wong’s activities would centre upon the launch and development of a programme of youth-centric activities throughout the year.
She would also manage and further develop the network of PATA student chapters, working closely with the Association’s events team to make sure that students and young professionals are given the opportunity to attend and participate in PATA events.
“We want tomorrow’s tourism industry leaders to have a platform today to share their views. PATA is committed to providing that platform and we look forward to creating many opportunities for positive engagement with this influential group,” added Dr Hardy.
JC Wong said, “I was just a normal student that believed in the possibility of influencing change and making a difference. I know there are many like-minded and highly talented young people working in travel and tourism that share this desire and I will be listening to their voices intensely in my new role.”
Source: travelnewsdigest.in