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Korea has recorded a 40% increase in meetings in 2015 compared to last year. This also places it first in Asia and accounts for 7.5% of all meetings held worldwide across the same period.
The Korean capital Seoul has also moved from the fifth to the third place with 494 meetings held in 2015; a 98.4% increase over the 249 meetings hosted in 2014. Meanwhile, Busan, Korea’s second-largest city attained a global city ranking of 11 with 150 meetings, while renowned UNESCO World Heritage Resort Island Jeju accounted for 112 of the year’s meetings, achieving a global city ranking of 19.
Korea’s MICE competitiveness has been boosted by nationwide growth in infrastructure, including expanded facilities in future Pyeongchang 2018 Winter Olympics host Gangwon Province, and ongoing expansions to recent Korea MICE Expo host Songdo Convensia in Incheon’s International Business District. Brand-new regional convention facilities include the new Asia Culture Centre in south-eastern city Gwangju and Hwabaek International Convention Centre (HICO) in the south-western UNESCO capital of Gyeongju.
Byungsun Lee, Director Korea Tourism Organisation, said, “We will of course continue to work actively to make Korea a highly-competitive MICE destination. South Korea is a country with a wealth of destinations all featuring their own unique attractions and venues for the MICE visitors. With our strength in infrastructure, we are positive to list our position amongst the top and most preferred MICE destinations of India as well.”
Source: travelnewsdigest.in