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The state’s Responsible Tourism initiative won three gongs at the 11th edition of the festival held recently in the Polish city of Lublin, taking top honours for the ‘Best Promotional Social Campaign’ and in the ‘Protection of Nature’ and ‘Eco-Food’, categories for, respectively, the ‘New Worlds’ films ‘Sowing the Seeds of the Future’ and ‘A Taste of Life’.
A fourth award, for ‘Best Editing’, was conferred on Kerala Tourism for the film ‘The Great Backwaters of Kerala’, which showcased life in and around the legendary backwaters.
“Winning four awards at such a prestigious festival is a significant achievement for Kerala. It speaks to our commitment to realising the state’s potential for international tourism in a responsible manner – always with the best interests of the people and the environment at heart,” said A C Moideen, Minister for Tourism.
Conceived and scripted by Stark Communications, and directed by Malayalam filmmaker Anwar Rasheed, the ‘New Worlds’ films are snapshot vignettes into one of the world’s best implemented Responsible Tourism campaigns.
Source: travelnewsdigest.in