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Germany’s leading tour operators and travel agents recently attended a three-day major destination marketing event on Kos to explore the ways to boost travel sale packages to the destination.
The FVW Workshop 2016 was held by FVW Mediengruppe from June 29 – July 2 under the organisation of Region of South Aegean, the Greek National Tourism Organisation (GNTO) and the Kos Hoteliers Association.
The event included a hospitality program filled with sightseeing tours and dinner events for the German guests and was supported by local agencies and businesses on Kos. Professionals at the event agreed that travel agencies must communicate the island’s current positive image to consumers in order to ‘erase’ the previous negative images that harmed Kos and other islands of the Aegean and increase demand.
“Without a doubt, Germany is a key tourism market not only for the Cyclades and the Dodecanese, but for every holiday destination in Europe,” said Marietta Papavasileiou, Vice Governor of Tourism for the Region of South Aegean.
Source: travelnewsdigest.in
