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FRHI Hotels & Resorts which owns the Raffles, Fairmont and Swissotel brands and recently has been acquired by AccorHotels, views India as an important market for the group.
Speaking at the group’s annual Global Exchange Meeting (GME) 2016 at the Fairmont Ajman, Basten Blanc, vice president, sales & marketing, Middle East, Africa and India, said, “India is an important market for us and it is a dynamic one. We already have Fairmont Jaipur and Swissotel Kolkata. The Fairmont Jaipur is attracting a lot of MICE groups and weddings. These hotels also act as a feeder market for the rest of the region.”
Speaking about the acquisition, Blanc said that it would mean synergies in distribution and brand building within the group. The acquisition will become official next month on July 12.
Jennifer Fox, president, international FRHI Hotels & Resorts and president, Fairmont Board, opened the GME 2016 saying, “We are really focused on luxury and upper upscale. For the future roadmap, FRHI will be focusing on three target segments – Aspiring Aristocrats, Cultural Connoisseurs and Occasion- based Luxury Travellers. These are the three affluent global tribes.”
Source: financialexpress.com