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Destination Canada and Air Canada have entered into a major global partnership to market Canada to the world.
This innovative three-year partnership reached on the eve of Canada’s 150th birthday, draws upon the complementary strengths of the two organisations. As Canada’s tourism marketing organisation, Destination Canada inspires the world to travel to the country and supports the tourism industry across the country. Air Canada, with extensive international and domestic network, makes it easy for tourists to visit and explore Canada.
As per the agreement announced, Destination Canada and Canada’s flag carrier would join forces on strategic marketing initiatives and events aimed at travel trade, consumer markets and the media. This is the first partnership of this scope between the two organisations and the first partnership for Destination Canada with a retail partner.
“We couldn’t have chosen a better time for this partnership,” said David Goldstein, Destination Canada’s President and CEO. “Right before our country’s birthday in 2017, and following international recognition of Canada as a premier tourism destination by Lonely Planet and National Geographic, this partnership will enable us to highlight that the world needs more Canada.”
“Air Canada is very pleased to have this opportunity to leverage the global marketing power of Destination Canada by combining it with the strength of our extensive and growing network. Canada as a brand has more appeal than ever around the world and as Canada’s flag carrier we are eager to play our part and support our industry partners by carrying visitors to and from Canada, taking them to amazing destinations throughout our country,” said Benjamin Smith, President, Passenger Airlines at Air Canada.
With this agreement both the companies would better align their strategies in international markets. The growing air access available through Air Canada would contribute to the growth of the tourism industry promoted by Destination Canada to the benefit of all industry partners and stakeholders in Canada.
Sourse: travelnewsdigest.in
