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Millions of Chris Hemsworth fans on Instagram, Twitter and Facebook will be able to follow the actor and his family on a recent famil trip throughout Australia, as part of a Tourism Australia campaign to encourage more international travellers to book an Australian holiday.
John O’Sullivan, MD, Tourism Australia, said, “Chris Hemsworth had already generated huge worldwide exposure for Australia as its global ambassador by voicing the new TV ad and through personal appearances overseas and in Australia. This famil has taken that sense of authenticity a step further, giving him and his family the chance to show the world first-hand what it feels like to immerse yourself fully in an Australian holiday.”
Photos and video taken during the trip by Hemsworth will be shared with their combined 10 million social media followers as well as the state and territory tourism organisations and the industry operators featured in the 10 day famil trip. New destination content and itinerary ideas inspired by the Hemsworths’ trip will also be published on Australia.com, Australia.cn and made available to the ‘Aussie Specialist’ agents overseas to help inspire Australian holiday bookings.
“Spending 10 days exploring Australia with my family has been the most incredible experience and one I will never forget. From the Red Centre and Uluru with rich desert landscapes, to stunning gorges and remote waterholes of the Kimberley, to vibrant islands like Hayman island where you have crystal clear water and white sand beaches. Australia really does have it all,” Hemsworth said.
The Hemsworth’s famil trip was organised by Tourism Australia with support from Tourism and Events Queensland and Tourism WA.
Source: travelnewsdigest.in
