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DMCs are increasingly being forced to look beyond the traditional itinerary destinations because of severe capacity constraints in core areas, and this is resulting in improved geographic spread of tourism in SA.
This is according to Craig Smith, CEO of New Frontiers, who was part of a panel on geographic spread and product development at the Satsa Conference at Spier, Stellenbosch.
He says it’s becoming increasingly difficult to find space in traditionally popular areas like Cape Town and the Sabi Sands. “If DMCs are not thinking creatively, then they will not be closing sales and will either lose that business to another DMC, or even worse, South Africa may even lose the business to another country.”
He cites Madikwe as a success story which has developed over the last 10 years due to a concerted effort by the stakeholders to improve access and market the safari area. “It’s now reached the point that if space available within the Greater Kruger, we can easily sell Madikwe as a safari destination,” he adds.
He notes that the industry has been sold on the myth that lesser-known destinations are for repeat travellers only, when it’s quicker and easier than ever before to create exciting itineraries that include a few nights in some of the lesser-explored regions along with the traditional destination
Smith says it’s crucial that DMCs improve their knowledge so that they can sell destinations outside of core areas confidently and also make sure they select the right market to promote these destinations to. “You have to be able to expand that knowledge to your wholesale base as well,” he adds.
Monika Iuel, CEO: Southern Africa for Private Safaris, agrees and says: “The real, long-term sustainability of the DMC will depend on those that bring unique, bespoke and authentic experiences to the international traveller.” She says the development of SMEs and improved air access will play a key role in the success of initiatives aimed at boosting geographic spread.
Sоurсе: tourismupdate.co.za
