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By analysing billions of up-to-date global air travel transactions in near real time, the suite can reveal hidden opportunities for DMOs to boost their destinations’ growth.
Steven Valcke, Business Intelligence, Marketing, Visit Flanders, said, “It’s becoming increasingly necessary for DMOs to be flexible in their strategies. Thanks to Amadeus Destination Insight, the way we use data has changed significantly. We can monitor, on a weekly basis, the impact of factors such as currency changes on traveller demand in our target source markets and adjust campaigns in response. Having this kind of detailed data allows us to be more responsive to developments.”
Destination Insight is flexible and scalable, and can be used by both emerging and mature DMOs, whether they are monitoring travel at city, country or region levels. Destination Insight has two modules, Top View, and Navigator, which can be used together to maximise actionable insights and equip DMOs to compete for traveller attention in the right place at the right time.
Adding further, Pascal Clement, Head-Travel Intelligence, Amadeus, added, “One of the most game-changing aspects of big data is that it enables organisations to look into the future and anticipate the needs of customers. Destinations that can understand today’s travellers through data, and respond with targeted, effective campaigns will be well-placed to capitalise on changing traveller preferences.”
Source: travelnewsdigest.in