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The Taiwan Tourism Bureau Information Centre was inaugurated in Mumbai recently by Dr Trust Lin, Director, Taiwan Tourism Bureau, Singapore Office.
The office is located in the TAITRA (Taiwan External Trade Development Council) Taipei World Trade Centre Liaison Office in Cuffe Parade, Mumbai.
The inauguration was attended by H.E. Chung-Kwang Tien, Representative of the Taipei Economic and Cultural Centre in India, Rupa Naik, Senior Director of WTC Mumbai, the travel trade community, media and social media influencers. It was also announced at the inauguration that a Taiwan booth will be installed at Mood Indigo, Asia’s Largest Cultural Festival in Mumbai from December 27 to 30 where the popular Taiwanese Dance Group T.S.D will be performing as well at the event. Announcements were also made regarding two major events coming up in Taiwan – which is the Lantern festival from the February 19 to March 3 and the Flora Expo which is from November 3, 2018 to April 24, 2019.
In 2017, 35,000 visitors travelled from India to Taiwan; and January 2018 showed a 19.79% increase over the same period last year; while March 2018 showed a 16.60% growth over the same period last year.
“In the last quarter of 2018 and in 2019, from the India market we will be conducting increased B2B and B2C activities such as advertising, joint promotions, marketing activities, FAM trips for the media and the trade, roadshows and educational seminars, joint marketing promotions apart from participating in trade exhibitions across India to bring awareness among travel agents, the media and consumers about Taiwan as the perfect destination. We will also be focusing on specialised segments such as Golf etc to drive growth from the top layer of the Indian market,” commented Dr Trust Lin, Director, Taiwan Tourism Bureau, Singapore office.
Source: travelnewsdigest.in
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