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Fitness club operator Equinox is expanding further into travel with the launch of luxury travel experiences.
Slated to debut next April, the program will feature custom domestic and international multi-day itineraries with a focus on health and wellness. Trips will have varying levels of physical intensity, ranging from an Adirondacks hiking excursion to an India getaway centered on mindfulness. Equinox also will offer urban travel experiences.
Itineraries will include meals, transportation and personalized fitness programming, as well as activities such as training sessions with an athlete, chef-led seasonal cooking and foraging experiences, and mountaintop meditation.
The rollout comes as Equinox prepares to debut Equinox Hotels this spring. Its first hotel will open in Manhattan as part of Related Cos.’ Hudson Yards project and will include a 60,000-square-foot fitness center, Equinox’s largest.
Source: travelweekly.com